Top Tier and Bumble worked together to design, implement and execute a comprehensive marketing campaign targeting college students in the Washington metropolitan area. The campaign's goal was to generate brand awareness and app downloads for Bumble, while simultaneously integrating the Bumble brand inside of a concert taking place at the #2 concert venue in the US, Echostage DC. 

To achieve this goal, Top Tier orchestrated a multi-pronged marketing strategy. We hired student ambassadors and event ambassadors at 6 Universities in the area: University of Maryland, George Mason, Towson, George Washington, American University, and Georgetown. Student ambassadors influenced their peers through social media, brand activations, and WOM; while event ambassadors promoted and hosted a large-scale concert with one of the largest collegiate DJ's in the nation, Two Friends.  

Additionally, Top Tier worked with Two Friends' management to produce a proprietary in-app activation by creating a "3rd Friend" competition/ticket giveaway on Bumble's BFF platform. The activation lived exclusively inside the Bumble platform, driving in-app usage, while also allowing fans and consumers to interact with Two Friends in a unique, engaging way. 

Bumble conducted an in-app promotion through their platform, ensuring Two Friends profile was immediately visible to millions of users in the area. Two Friends created a personal promotional video announcing the competition, and linking the Bumble app via Instagram's 'swipe-up' functionality. Top Tier student ambassadors spread awareness for the competition, instructing their peers to download and utilize Bumble. 

Results:

- Spread awareness for the Bumble brand to tens of thousands of college students, generating a multitude of app downloads in the process.

- Over 200,000 impressions generated through physical event execution, organic content creation, and student ambassador social outreach.

-3000 patrons attended the sold-out event.

Top Tier was tasked with launching an exposure experience for the new Rampage movie release with the goal of increasing attendance consideration among millennials. WE ARE set up a mobile arcade outside of heavily trafficked areas near campus to engage students in a unique way. WE ARE used influencers to encourage their peers to experience the arcade and get an intimate glimpse of the upcoming film.

Results:

Massive organic content creation and engagement across top social platforms.

Instagram 10k+ posts, 200k+ likes & comments, 2 million+ total impressions // Facebook 1 million+ impressions and views.